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October 31, 2023 • Interview with Voyage Houston


Inspiring Conversations with Fortum Digital Services’ CEO, Antonio Castelan: Pioneering Digital Transformation in Real Estate

Article Summary

Antonio Castelan, CEO of Fortum Digital Services, shares his entrepreneurial journey and the innovative strides his company is making in the real estate industry. Beginning his career journey in 2017, Antonio quickly recognized a gap in the market for high-quality, value-driven digital services. Fortum Digital Services was born from this realization, aiming to revolutionize property management and real estate marketing. Antonio discusses overcoming numerous challenges, including standing out in a saturated market and adapting to the rapid changes of the tech landscape.

Fortum Digital Services distinguishes itself by offering comprehensive digital solutions tailored for the real estate sector. From state-of-the-art 3D tours for real estate properties to dynamic social media management for property management companies, their services are designed to enhance online presence and drive tenant engagement. Antonio’s commitment to value, integrity, and passion resonates through the company’s ethos, challenging the industry norm with reasonably priced yet high-quality services.

Antonio’s insights on the importance of understanding the human psyche in marketing, informed by influential books and studies, underline his innovative approach. Fortum Digital Services is not just a marketing company; it’s a change-maker in the digital landscape of real estate, committed to elevating its clients’ digital presence through cutting-edge technology and tailored strategies.

Passion is crucial, but so is practicality. It’s essential to balance your enthusiasm for your idea with a realistic understanding of the market and business fundamentals. Don’t minimize and shrink yourself out of your ambitions but approach your goals from a practical standpoint first.

Please kick things off for us with an introduction to yourself and your story.

Before starting Fortum Digital Services, Antonio Castelan was deeply involved in various roles, from hands-on internships to exploring the nuances of real estate website design and graphic creation. His early experiences with technology, particularly in creating engaging visual content and interactive floor plans, seeded his future in the digital transformation of property management.

I decided to start my own business because I saw a significant gap in the market. Many competitors were delivering below average work but charging premium rates. I believed there was room for a company that genuinely prioritized value and quality. My father had always dreamt of owning a business, so perhaps, in a way, I was also fulfilling his vision. With my skills and passion, I felt well-equipped to make a positive change in the industry.

Challenges? Absolutely, there were many. The industry is filled with many newcomers, often fresh from seminars, who lack genuine passion. It’s been a challenge to differentiate ourselves from them and show clients that our dedication is authentic. However, every obstacle has been a learning opportunity, pushing me to constantly improve.

Over time, one of the biggest changes in my approach has been the emphasis on building meaningful connections. I’ve been fortunate to interact with leaders from various industries, such as real estate and marketing, and these interactions have been invaluable. They’ve taught me that every relationship in business is a chance to grow and learn.

Currently, even though I’m celebrating personal milestones like my brother’s recent wedding (where I had the fun role of being the DJ), my commitment to my business remains unwavering. I’m always looking for ways to improve, serve our clients better, and be a role model for my team.

Lastly, our company’s foundation is built on three core values: Value, Integrity, and Passion. These principles guide everything we do, ensuring we consistently deliver top-notch services to our clients.

During the onset of the COVID-19 pandemic, while many businesses struggled with tenant management solutions and adapting to remote operations, Antonio and the team at Fortum Digital Services were crafting innovative solutions. Their forward-thinking strategies in email marketing for property management and targeted advertising helped businesses stay connected with their clients and thrive in a challenging environment.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?

No, it hasn’t been a smooth road, but then again, the most fulfilling journeys rarely are.

Starting off, one of the biggest learning curves was learning how to effectively communicate and work alongside industry leaders. In fields like real estate, it was paramount for me to stay updated with the latest technologies and methods. The tech industry is in a constant state of evolution, and to stay relevant, I found myself continually adapting, learning, and innovating.

Business growth presented its set of hurdles. The COVID-19 pandemic was a curveball that not only affected securing the right talent and funding but also reshaped the way businesses operated globally. Yet, every problem we encountered, we viewed as an opportunity. In the face of the pandemic, while many were struggling to find their footing in the new normal, we were busy crafting solutions.

Perhaps the most significant testament to our resilience has been how we’ve responded to industry shifts. When the world was grappling with the effects of COVID-19, we stepped up, providing businesses the tools they needed to operate remotely, efficiently, and without skipping a beat.

These challenges have only solidified our resolve. We’ve weathered storms, adapted, and grown stronger. Now, our primary challenge is not just to continue delivering top-notch solutions but to also showcase to the world the mettle we’re made of. We’re not just here to stay; we’re here to make an impact.

What sets Fortum Digital Services apart is its comprehensive approach to digital marketing in the real estate domain. We not only excel in creating visually captivating floor plan creation for residential real estate but also integrate advanced tools like interactive resident portals, enhancing the overall online experience for real estate firms.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?

Fortum Digital Services stands at the forefront of the digital revolution in the real estate industry. Our primary mission is to serve Property Management Groups, Real Estate Investment Trusts (REITs), and Real Estate Agents by offering tailored marketing solutions that bridge the gap between tradition and modern digital practices.

Our key differentiators lie in the depth and breadth of our services. We don’t just offer digital solutions; we craft comprehensive strategies that are meticulously designed for the real estate domain. Whether it’s website development, branding, 3D tours, or social media management, our solutions encapsulate every digital need a real estate business might have. We pride ourselves on our ability to help property management companies rise above the vacancy challenge. Our expertly crafted websites are designed to captivate and engage potential tenants and buyers, driving increased lead generation. But we don’t stop there. Our tenant management solutions, branding strategies, engaging visual content, and data-driven marketing insights are backed by a profound understanding of the real estate landscape.

Moreover, our passion lies in harnessing state-of-the-art technologies to boost our clients’ marketing prowess. We incorporate advanced tools like 3D tours, interactive floor plans, and innovative resident portals to ensure our partners are always a step ahead of their competition.

To our readers, if you’re seeking a partner who stands shoulder to shoulder with you, aspiring to elevate your digital presence, Fortum Digital Services is your beacon. We don’t just offer services; we offer transformation. We are not just another marketing company; we are the game-changers. Stand with us, and together, let’s redefine the future of real estate marketing.

Fortum Digital's Commercial Development Big Banner Graphic
Antonio’s reading, particularly in consumer behavior and decision-making processes, has significantly influenced Fortum Digital Services’ approach to content marketing for the real estate industry. By understanding the drivers behind real estate decisions, the company tailors its strategies to resonate more deeply with clients and their target audiences.

Are there any apps, books, podcasts, blogs, or other resources you think our readers should check out?

Certainly. In the dynamic realm of real estate marketing, staying updated and continually growing is crucial. While there isn’t a single app or podcast, I religiously swear by, I do lean on a broader philosophy: understanding the human psyche.

Books have been a cornerstone of this exploration. Delving into the intricate workings of the human mind has provided me with profound insights, not only into business practices but also into forging genuine connections with clients. Titles such as “Influence: The Psychology of Persuasion” by Robert B. Cialdini and “Thinking, Fast and Slow” by Daniel Kahneman have been pivotal in shaping my approach.

However, the quest for knowledge doesn’t stop at books. Studies, particularly those focused on consumer behavior and decision-making processes, have been invaluable. They shed light on the underlying factors that drive individuals, especially in a purchase-heavy sector like real estate.

By grasping what makes individuals tick, Fortum Digital Services can tailor our marketing strategies to resonate more deeply, creating authentic and lasting impacts.

Final Thoughts

Reflecting on this insightful conversation, it’s evident that Antonio Castelan’s journey with Fortum Digital Services is more than just a business venture; it’s a commitment to innovation and quality in the real estate digital landscape. As the industry evolves, Fortum Digital’s emphasis on cutting-edge solutions like 3D tours and interactive floor plans for real estate, combined with their expertise in targeted advertising and social media management, positions them uniquely in the market. Fortum Digital Services continues to redefine tenant management solutions and property management website development, staying true to their core values of integrity, value, and passion. To explore their groundbreaking work and learn more about their transformative approach, read the full article here –