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Digital Dynamics in Property Management 2024

January 11, 2024 • Property Management


The Future of Property Management: Leveraging Digital Innovation for Market Success

Real estate professional analyzing a 3D floor plan on a computer screen with property photos and color swatches on the desk


In the dynamic landscape of property management, the winds of change are powered by digital innovation. The integration of digital technologies is no longer a futuristic vision—it’s the present reality. As we stand on the first steps of 2024, this integration is set to deepen, bringing with it a new era of efficiency, personalization, and smart management and Fortum Digital Services is at the vanguard, leading the charge toward a technologically empowered future.

“The Future of Property Management: Leveraging Digital Innovation for Market Success” is an in-depth exploration of how these technologies are not just reshaping the industry but also providing a competitive edge to those poised to embrace them. Our comprehensive insights will explore the robust trajectory of the property management industry, underpinned by digital trends that redefine traditional practices.

The Prospective Landscape of Property Management

Will Property Management Be a Good Business in the Future?

A Flourishing Future Business

The unequivocal answer is yes. The fortitude of property management as a business lies in its ability to adapt and integrate new technologies. As we harness tools like Artificial Intelligence (AI) for tenant management solutions and the Internet of Things (IoT) for building operations, property management becomes not just a good business but a thriving one. It stands to benefit from efficiency gains, cost savings, and enhanced tenant relations—all hallmarks of a prosperous future.

The property management sector, a linchpin of the real estate industry, is poised for exponential growth. With urbanization surging and housing markets expanding, the demand for skilled property managers is set to soar. The future brightens with the prospect of increasing investment in residential and commercial real estate, driving the need for professional oversight and innovative management solutions.

What is the Outlook for Property Management Industry in 2024?

The digital era is upon us, and with it comes a transformative impact on property management. Emerging technologies like Artificial Intelligence (AI), the Internet of Things (IoT), 3D visualization, among many others are reshaping how property managers operate. From 3D tours for real estate properties enhancing virtual showings to data-driven marketing insights optimizing advertising strategies, technology is the catalyst for innovation.

The year 2023 and 2024 are pivotal for the property management industry. We’re witnessing a shift towards sustainability, smart homes, and tech-enabled customer service that is set to deepen. Fortum Digital Services projects a buoyant outlook, with responsive mobile optimization for property management websites becoming standard. Expect a surge in demand for digital competencies and a move towards more strategic, data-informed decision-making.

How is Technology Changing Property Management?

As we reflect on 2023, and look ahead to 2024 and beyond, the property management industry is expected to witness significant evolution. The integration of digital tools is revolutionizing the sector. The trajectory for 2023 has set a foundation for robust growth, efficiency, and tenant satisfaction, with 2024 promising to continue this trend.

Technology is not just changing property management; it is redefining it. Cloud computing allows for seamless remote management and access to information. 3D tours for real estate properties offer immersive pre-visitation experiences, and data-driven marketing insights for property management lead to more targeted and successful marketing campaigns. As technology evolves, so does the role of the property manager, shifting from a traditional custodian to a modern, digital-savvy strategist.

Why is Property Management Growing as a Real Estate Profession?

The Growing Appeal of Property Management

Property management is escalating in its importance within the real estate sector for several reasons. With urban density increasing, the complexity of managing real estate assets grows, necessitating professional expertise. Additionally, the rise of rental markets in metropolitan areas underscores the need for skilled property managers who can navigate the challenges of the modern urban landscape. As a result, we’re seeing a significant upswing in interest and respect for the profession.

Property management is emerging as a coveted career path within the real estate sector. The growth is fueled by the diversification of responsibilities, the appeal of a tech-forward work environment, and the satisfaction of contributing to the well-being of communities. As digital tools make property management more efficient and data-driven, professionals are equipped to provide superior service, making the field more attractive than ever.

Fortum Digital Services: Pioneering Digital Advancement

Fortum Digital Services stands at the intersection of industry knowledge and digital proficiency. Our offerings are not merely services; they are transformative experiences that redefine property management.

Advanced Digital Marketing and Strategic SEO Strategies

At Fortum Digital Services, we believe that the essence of a strong digital presence lies in advanced SEO strategies and comprehensive digital marketing. Our approach ensures that property management website development and real estate website design are not only about aesthetics but also about driving traffic and generating leads. Our SEO tactics are tailored to the unique algorithms of the real estate sector, ensuring that your business ranks prominently on search engines.

Likewise, our approach to content marketing for the real estate industry is holistic, combining SEO-rich content with targeted digital campaigns to capture your ideal audience.

Innovative Tenant Management Solutions and Bespoke Website Development

Our innovative tenant management solutions streamline every aspect of the tenant-landlord relationship. From digital lease signing to online maintenance requests, we provide technology that enhances the rental experience for tenants and simplifies operations for property managers.

Additionally, as a website development company for property managers, we build platforms that serve as both a digital showcase for properties and a hub for operational management.

Immersive Virtual Experiences

Leveraging real estate digital solutions, we craft immersive virtual tours that transcend geographical barriers, allowing potential tenants and buyers to explore properties from anywhere in the world.

Our Expertise: Expert Branding Strategies and Crafting Digital Excellence

Our team’s proficiency spans the breadth of the property management industry, from expert branding strategies to modern technology solutions for properties. Our expert branding strategies involve creating a narrative that resonates with your audience and sets you apart from the competition. Through strategic storytelling and digital engagement, we help property management companies cultivate a brand that is recognized, respected, and remembered.

We pride ourselves on delivering bespoke solutions that are not just current but ahead of the curve.


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Digital Innovation in Property Management – The New Norm

How Technology Is Changing Property Management

The real estate industry, once characterized by its adherence to tradition, now finds itself at the epicenter of a digital renaissance. This transition is being spearheaded by a suite of digital innovations that are not merely supplemental but have become integral to the fabric of property management.

Digital transformation has permeated the core of property management, from operations to customer service. Technologies like cloud-based property management software, smart building tech, and real-time data analytics are driving unparalleled efficiencies.

Cloud-Based Management Platforms

With the advent of cloud-based platforms, property managers can now access critical information and manage operations from anywhere. This shift towards a more agile work environment facilitates better decision-making and responsiveness to tenant needs.

Smart Building Technology

The integration of smart technology into building infrastructure is not just enhancing the efficiency of property management—it’s redefining tenant expectations. Features like energy management systems and automated security are fast becoming the standard for high-value properties.

Real Estate Digital Solutions

Fortum Digital Services specializes in real estate digital solutions that cover a gamut of needs, from floor plan creation for residential real estate to the development of AI-powered chatbots that assist in tenant acquisition and retention.

Why Property Management Is Growing as a Real Estate Profession

The growth of property management as a profession is a direct reflection of the industry’s increasing complexity and the value of specialized knowledge. With digital tools at their disposal, property managers are now pivotal in ensuring the profitability of real estate investments.

Specialized Knowledge and Skills

Modern property managers are expected to possess a blend of traditional real estate acumen and fluency in digital tools. This combination is essential for navigating the modern landscape and is a key driver for the profession’s growth.

A Paradigm Shift in Real Estate Services

The role of a property manager is evolving to be more consultative, with a focus on providing strategic insights and predictive analytics to property owners. This transition is elevating the profession, positioning property managers as indispensable advisors in the real estate equation.

Smart Building Technology

The integration of smart technology into building infrastructure is not just enhancing the efficiency of property management—it’s redefining tenant expectations. Features like energy management systems and automated security are fast becoming the standard for high-value properties.

Embracing Digital Marketing and Branding for Property Management

Holistic Digital Marketing Approaches

The ascendancy of digital marketing and branding in the property management realm is undeniable. In a digital-first world, these components are pivotal to carving out a market niche and establishing a commanding online presence.

Digital marketing in the property management sector requires a holistic approach that combines various strategies, from targeted advertising to content marketing, ensuring a comprehensive online presence that captures and retains attention.

Content as the Cornerstone

Content remains king in the digital marketing domain. Our approach involves crafting insightful, SEO-rich articles that not only inform but also engage and convert prospects. We focus on creating a rich tapestry of content that addresses trending topics, positioning our clients as thought leaders in the industry.

Leveraging Visual Content

Visual content for real estate marketing goes beyond mere aesthetics; it’s about storytelling. Whether through 3D tours for properties or high-definition photography, visual content can captivate and transport potential tenants and buyers into the spaces you manage, creating a connection before a physical visit is ever made.

Strategic Branding and Positioning

Your brand is your promise to your customer. It tells them what they can expect from your services, and it differentiates your offering from your competitors’. Our expert branding strategies encompass more than logo design; they involve a comprehensive branding package that ensures consistency across all digital platforms, from your website to social media channels.

The Digital Brand Experience

We create immersive brand experiences that resonate with target audiences. This involves a meticulous design process that aligns with your company’s values and market positioning, ensuring that every digital interaction reinforces your brand identity.

Advancing Tenant Experience with Digital Integration

Revolutionizing Tenant Interactions

The tenant experience has transformed from a peripheral concern to a central strategy in property management. With rising expectations, property managers are leveraging digital tools to enhance engagement and satisfaction.

Technology enables a new paradigm of tenant interaction. Digital portals now offer one-stop solutions for tenants to pay rent, lodge maintenance requests, and communicate with property managers. These platforms provide convenience and immediacy, which modern tenants have come to expect.

Smart Home Features and Tenant Empowerment

Imagine a digital ecosystem that not only allows tenants to interact with their living environment but also connects them with local services and amenities. Future property management platforms could offer integrated services like grocery delivery, transportation scheduling, and local event notifications, all accessible through a single tenant portal.

Smart home technology has gone from novelty to necessity in many markets. Integrating the Internet of Things (IoT) devices for control over home features such as heating, lighting, and security empowers tenants with unprecedented control over their living environment, leading to higher satisfaction and retention rates.

Personalized Living Environments

Advancements in AI will enable the creation of smart living environments that learn from tenant behaviors and preferences to adjust settings for optimal comfort, such as lighting, temperature, and even entertainment options, offering a truly personalized living experience.

Data-Driven Strategies in Property Management

Predictive Analytics for Proactive Management

The deluge of data available today is a goldmine for property managers. Analyzing this data provides insights that drive strategic decisions, from operational improvements to tenant acquisition.

Predictive analytics can forecast tenant turnover, predict maintenance issues, and optimize energy management. This proactive approach can significantly reduce costs and improve tenant relations, creating a more harmonious living environment.

Market Insights for Competitive Edge

Understanding market trends is critical in adapting to an ever-changing landscape. Data on rental rates, occupancy trends, and tenant demographics help managers position their properties effectively, tailor marketing efforts, and anticipate shifts in demand.

Real-Time Market Analysis

Dynamic pricing models could be introduced, adjusting rental rates in real-time based on market data, occupancy rates, and even local economic indicators. This would ensure maximum revenue for property owners while maintaining competitive pricing for tenants.

Integrative Data Platforms

Data platforms in the future might integrate information from various property management aspects, including tenant feedback, maintenance records, and financial performance, providing a 360-degree view of property operations.

Technology’s Role in Operational Efficiency

Automating Administrative Tasks

Operational efficiency is vital in maintaining profitability and service quality. Technology offers various tools and applications that streamline property management operations.

Automation of routine tasks frees up time for property managers to focus on value-added activities. From automated reporting systems to AI-based customer service bots, technology reduces the manual burden on staff.

Integrating Facilities Management

Digital tools have significantly impacted facilities management. Sensors can now monitor building systems in real-time, predictive maintenance can prevent costly breakdowns, and energy management systems can reduce utility expenses.

Cutting-Edge Operational Technologies

Operational technologies will evolve to include not only internal management functions but also tenant-facing systems that enhance efficiency and engagement.

Augmented Reality for Maintenance

Maintenance staff could use augmented reality to visualize issues within building systems before physically inspecting them, leading to quicker diagnoses and solutions. This technology could also be used for training purposes, providing staff with a virtual hands-on experience.

Drone Technology

Drones could be employed for building inspections, delivering an unparalleled view of hard-to-reach areas, reducing the time and risk associated with manual inspections.

The Growth Trajectory of Property Management

Sustainability and Property Management

Sustainability is becoming a cornerstone of property management. Properties that adopt green technologies and sustainable practices are seeing increased desirability among tenants and higher valuations, reflecting a broader shift in societal values.

Looking towards the future, the property management industry’s growth trajectory appears steep and uninterrupted. This growth is propelled not only by technological advancements but also by a broader understanding of the industry’s role in providing value to both property owners and tenants.

Several factors contribute to the growth trajectory of property management, including demographic shifts, economic trends, and technological advancements.

The Evolving Role of Property Managers

The role of property managers is expanding. Today’s managers are expected to be savvy in digital tools, adept at customer service, and knowledgeable about sustainability and market trends. This evolution promises a more dynamic and rewarding career path for professionals in the field.

Demographic Influences

As millennials and Gen Z become the dominant cohorts in the rental market, their preferences for technology and sustainability are influencing property management practices. Properties that cater to these preferences with digital amenities and green technologies are likely to see increased demand.

Economic Trends

Economic factors such as urbanization, the gig economy, and the rise of remote work are reshaping the landscape of property management. These trends influence tenant expectations and the types of properties in demand, guiding property managers in how to best meet these evolving needs.

The Symbiosis of Technology and Personal Touch in Property Management

Enhancing Personal Service with Digital Tools

The digital era has not diminished the importance of the personal touch in property management; rather, it has redefined it. The balance of high-tech and high-touch is essential for a service that remains innately personal at its core.

Digital tools offer the opportunity to personalize tenant interactions at scale. By analyzing tenant data, property managers can tailor their services to individual preferences, from the mode of communication to personalized property suggestions, enhancing the tenant experience.

Enhancing Human Decision-Making

Digital tools will support property managers by providing them with actionable insights and recommendations, enhancing their decision-making capabilities rather than replacing their judgment.

Digital Mediation and Conflict Resolution

New platforms could emerge that facilitate digital mediation and conflict resolution between tenants and property managers, streamlining what has traditionally been a time-consuming process.

Building Community through Technology

Technology also plays a pivotal role in building community within properties. Digital bulletin boards, community apps, and social media groups foster a sense of belonging, contributing to tenant satisfaction and retention.

Navigating Regulatory Changes with Digital Compliance

Digital Record-Keeping for Transparency

As the property management industry grows, so does regulatory scrutiny. Digital solutions can help navigate this complex landscape by ensuring compliance through streamlined reporting and record-keeping.

Implementing robust digital record-keeping systems ensures compliance with evolving regulations. These systems not only safeguard against liability but also promote transparency with tenants and stakeholders.

Adapting to Regulatory Changes

Staying ahead of regulatory changes requires agility. Digital platforms can be quickly updated to adapt to new laws and policies, ensuring that property managers remain compliant without costly overhauls to their operations.

Evolving Tenancy Laws

With the increasing movement of people across borders, property management companies might need to comply with international standards and regulations. Digital tools will be necessary to navigate these complexities and ensure seamless operations.

International Compliance Standards

As tenancy laws evolve to reflect new living patterns and societal values, property managers will need agile systems to keep pace with legislative changes and ensure that all practices remain compliant.

The Future of Property Management Education and Training

Fostering a Culture of Continuous Learning

Incorporating Digital Skills into Curriculum

The property management industry’s future will be marked by a culture of continuous learning, with digital platforms facilitating the ongoing professional development of property managers.

The future of property management is increasingly digital, and the industry’s approach to education and training must reflect this shift. Emphasizing digital literacy and technology integration in training programs will prepare the next generation of property managers.

Educational programs for property management are integrating courses on digital marketing, data analysis, and technology management, equipping students with the skills necessary for modern property management.

Ongoing Professional Development

For current professionals, ongoing training in the latest digital tools and trends is crucial. Webinars, online courses, and certifications in digital property management keep skills sharp and services competitive.

Cross-Disciplinary Skill Development

Property managers will likely need to develop cross-disciplinary skills, blending knowledge of real estate with expertise in digital tools, customer service, and even elements of psychology and sociology to effectively manage diverse tenant populations.

Virtual Reality Training Environments

Training programs may incorporate virtual reality to simulate real-world property management scenarios, providing immersive learning experiences that can improve the skills and readiness of property management professionals.

Conclusion – The Digital Horizon of Property Management

Embracing Change for Continued Success

As we look to the horizon, it’s clear that digital innovation is the compass by which the property management industry will navigate its future. The integration of technology in every facet of property management, from operations to tenant engagement, heralds a new era of efficiency, sustainability, and personal service.

For property management professionals, embracing digital change is not optional; it’s imperative for continued success. The industry’s future will be characterized by those who can leverage technology to enhance service delivery, optimize operations, and respond to market demands.

The digital horizon in property management is vast and promising. It points toward an integrated, efficient, and tenant-centric industry driven by innovation and a deep understanding of the interconnectedness of technology and human service.

The Ongoing Journey with Digital Innovation

The journey with digital innovation is ongoing, and the landscape is ever-evolving. As we advance, staying informed and adaptable will be the keys to success. The future of property management is bright, and it is digital, with opportunities limited only by the imagination.

Sustainable Digital Ecosystems

Future digital ecosystems in property management will need to be sustainable not just in terms of energy consumption but also in maintaining data integrity, security, and privacy. Balancing these elements will be crucial as the industry progresses.

Proactive and Predictive Management

The culmination of digital trends points towards a proactive and predictive management model. This approach will not only cater to the current needs of tenants and property owners but also anticipate future trends, ensuring that property management companies remain ahead of the curve.

Fortum Digital Services – The Architect of Digital Strategy in Property Management

In a rapidly evolving industry, staying ahead means anticipating change and being ready to act. As pioneers in the industry, Fortum Digital Services provides a beacon for property management companies seeking to navigate the complexities of the digital landscape.

Why Choose Fortum Digital Services?

Pioneering with PropTech

We leverage the latest in property technology (PropTech) to keep our clients ahead of the curve. From responsive mobile optimization for property management websites to the use of big data for data-driven marketing insights, our solutions are designed to future-proof your business.

Advanced Lead Generation Techniques

Our advanced lead generation techniques employ sophisticated digital marketing tools and analytics, ensuring that your property attracts the right audience and converts leads into loyal tenants.

Seamless Tenant Management Solutions

Our seamless tenant management solutions are designed to enhance the tenant experience, from initial contact to lease renewal. We believe that technology should not replace the personal touch but should enhance it, facilitating better relationships and community building.

Innovative tenant management solutions form the core of our offerings. By integrating digital leasing processes, online payment systems, and tenant communication portals, we streamline the end-to-end management process, enhancing tenant satisfaction and retention.

Comprehensive Digital Solutions for Property Management

Our range of real estate digital solutions is extensive. We offer everything from apartment website development to modern technology solutions for property management, ensuring that every aspect of your digital presence is cutting-edge and effective.

The digital transformation in real estate is an exciting opportunity to redefine how property management is done. By partnering with Fortum Digital Services, you gain a trusted ally in your quest for digital excellence. Together, we can unlock the full potential of digital technology, enhancing your operational efficiency, tenant satisfaction, and overall success in the property management industry.

We invite you to take the first step on this transformative journey with us. Contact Fortum Digital Services today to explore how we can help you navigate the digital landscape and achieve your property management goals.

Together, let’s shape the future of real estate.


“The Future of Property Management” delves into the transformative effects of digital innovation on the industry. It provides a comprehensive analysis of the current trends and future outlook, addressing key questions and exploring strategic implementations of technology. The article covers a range of topics, from tenant engagement to regulatory compliance, and underscores the growing importance of digital literacy in this field. Through expert insights, this guide illuminates the pathway for property managers to navigate and thrive in the digitized real estate landscape of tomorrow.

2024 REIT Growth Tactics: Navigating Post-Covid Terrain

November 03, 2023 • Real Estate Investment Trust (REIT)


Post-Pandemic REIT Strategies: Diversification and Risk Management

A real estate professional finalizing an investment deal for a client, symbolizing our company's commitment to providing expert guidance and seamless transactions in the real estate investment trust (REIT) sector.


The real estate investment trust (REIT) landscape has been profoundly reshaped in the wake of the global pandemic. As we move into 2024, it’s clear that the strategies which once underscored the sector’s stability are being recalibrated in response to a drastically altered economic environment. In this in-depth exploration, we dissect the investment mechanisms, diversification imperatives, and risk management protocols that are setting the course for REITs in a post-pandemic era. Here at Fortum Digital Services, we empower property management firms to not just navigate but conquer these challenging times with innovative solutions that echo these evolving market dynamics.

The real estate investment landscape has undergone a seismic shift since the onset of the global pandemic. REITs, central to this ecosystem, have faced challenges and opportunities in equal measure. Strategies that have traditionally driven REIT growth and stability are being reexamined through a contemporary lens to ensure resilience and profitability in the face of an altered economic and social terrain. In this detailed exploration, we will unravel the intricate tapestry of REIT strategies, focusing on investment methods, the importance of diversification, and the ever-crucial aspect of risk management.

REIT Strategies: Paving the Way for Investment Success

I. Investment Strategies of REITS

Traditional investment strategies for REITs have largely centered on residential and commercial properties with steady revenue streams. However, the post-pandemic shift has stirred a movement towards unconventional niches. While traditional avenues like malls and office spaces still play a role, there’s a burgeoning interest in data centers, cell towers, and logistics centers that cater to e-commerce platforms. These specialized REITs, like Store Capital or Public Storage, could offer investors a unique angle in the property market.”

For the daring, uncommon investment strategies involve looking into niche markets with higher risk but potentially higher rewards. For example, some REITs are delving into the realm of co-living spaces and ‘ghost kitchens’ — centralized commercial cooking facilities with no dine-in options, designed purely for delivery services. As these trends gain traction, specializing in such areas could signify a bold yet forward-thinking move.

II. Understanding the 90% Rule for REITS

At the core of REIT investment compliance is the 90% rule, which mandates that these entities must distribute at least 90% of their taxable income to shareholders annually. This IRS guideline ensures investors receive a consistent stream of income, making REITs a reliable vehicle for investment. However, how REITs generate and report this income has become more nuanced in the post-pandemic economy. As such, REITs have begun leveraging sophisticated platforms like Yardi Voyager or MRI Software, which provide comprehensive accounting and financial management tailored to the real estate industry’s unique needs, to track their income and distributions accurately, ensuring adherence to this critical rule.

III. The Pillars of REIT Success

A successful REIT isn’t just about adhering to regulatory frameworks; it’s also about proactively managing portfolios to maximize value and yield. Key success factors include:

    High-quality assets remain the cornerstone of any successful REIT. Post-pandemic, this translates into properties with strong underlying demand, like affordable housing and industrial real estate.
    REITs that maintain a diverse geographic portfolio can mitigate risks associated with local economic downturns.
    Leveraging technology for property management, such as Hubspot Real Estate CRM, Zoho CRM for Property Management, or Wise Agent can optimize tenant relations and investment tracking, which can be particularly beneficial for maintaining a competitive edge in tenant acquisition and retention, in addition to streamline operations and reduce overhead costs.
    A mix of tenants across various sectors can cushion REITs from market volatility. A medical office building with a mix of general practitioners, dentists, and specialists exemplifies this strategy in action.

Tenant Diversification

A mix of tenants across various sectors can cushion REITs from market volatility. A medical office building with a mix of general practitioners, dentists, and specialists exemplifies this strategy in action.


In the first segment of our exploration into post-pandemic REIT strategies, it’s evident that flexibility and innovation are critical. The integration of unconventional investment opportunities, strict adherence to regulatory standards, and a robust foundation of traditional real estate investment principles underpin the resilience required for REITs in the coming years.

Stay tuned for the next part where we’ll delve into the intricacies of real estate diversification and why it’s more important than ever in the current landscape.


Traditional investment strategies for REITs have largely centered on residential and commercial properties with steady revenue streams. However, the post-pandemic shift has stirred a movement towards unconventional niches. While traditional avenues like malls and office spaces still play a role, there’s a burgeoning interest in data centers, cell towers, and logistics centers that cater to e-commerce platforms.

I. The Role of Real Estate in Diversification

Real estate assets have long been valued for their diversification potential, thanks to their low correlation with other asset classes like stocks and bonds. Diversification within real estate is equally crucial. REITs that expanded into industrial real estate before the pandemic, for instance, have reaped the benefits of the e-commerce surge that necessitated more warehouse spaces. This segment’s resilience has showcased real estate’s robustness as a diversifier.

II. Why Diversification is Crucial for Real Estate Portfolios

The pandemic has laid bare the volatility of certain real estate sectors. Retail and office spaces, once the bedrock of many REIT portfolios, have seen fluctuating fortunes due to remote work trends and changes in consumer behavior. Diversification helps to balance these sectors with more stable and growing ones like logistics and healthcare-related real estate, ensuring a steady income stream even when individual sectors face challenges.

III. Strategies for Diversifying Your Real Estate Portfolio

Diversification can be achieved through strategic acquisitions, partnerships, and expanding into new geographic markets. Here’s how:

    By diversifying into properties with LEED (Leadership in Energy and Environmental Design) or Energy Star certification, REITs like Hines or Prologis have not only enhanced their sustainability credentials but also appealed to a broader range of environmentally conscious tenants.
    By owning properties in different regions or even countries, REITs can mitigate the risk posed by localized economic downturns.
    This involves engaging in different real estate activities, such as development, renovation, and property management, not just ownership.

The 5% Rule for Diversification Explained

The 5% rule is a guideline suggesting that investors should limit exposure to any single investment to 5% of their total portfolio. For REITs, this rule can guide the dispersion of investments across various property types and geographic locations. In the wake of the pandemic, adhering to this rule could help REIT managers prevent over-concentration in vulnerable asset classes.

Embracing international real estate diversification means REITs are not just looking at geographical diversification but also considering investments across different property types, including retail, industrial, residential, and healthcare facilities. This multi-faceted approach can offer a hedge against market volatility. For example, healthcare real estate is perceived as recession-proof due to the inelastic demand for healthcare services, making it a strategic addition to any diversified REIT portfolio.

Moreover, technological integration into properties is another aspect of diversification. Smart buildings equipped with IoT technology not only attract modern tenants but also provide operational efficiencies and energy savings, leading to long-term cost reductions and environmental sustainability—a key concern for modern investors.


As we dissect the various facets of real estate diversification, it becomes clear that the right mix of assets, operations, and geographies is vital to navigating the post-pandemic real estate market. Diversification is not just a defensive maneuver but an offensive strategy that can lead to discovery of emerging markets and investment opportunities.

Fortum Digital Services champions this strategic diversification with tools that identify trends and optimize online presence for varied real estate investments. Our digital strategies ensure that our partners are visible where these new opportunities emerge.

REIT Risk Management: Navigating Through a Sea of Uncertainties

The post-pandemic landscape is fraught with uncertainties. Risk management has, therefore, become a pivotal aspect of REIT operations. Effective risk management can make the difference between thriving and merely surviving in this new era.

I. Principal Risks Faced by REITS

The three principal risks that all REITs face include market risk, credit risk, and operational risk:

    Changes in interest rates, economic downturns, and fluctuating property values can all impact a REIT’s performance.
    This relates to the potential default by tenants on their lease obligations, significantly impacting income.
    From property management failures to compliance issues, operational risks can stem from internal processes or external events.

Understanding these risks is the first step towards developing robust mitigation strategies.

II. The 90% Rule Revisited: a Balancing Act

While the 90% rule was mentioned earlier, its relevance to risk management is multifaceted. Compliance with the rule requires REITs to have a fine-tuned strategy for income generation and distribution. Over-distribution could limit reinvestment opportunities, whereas under-distribution could lead to non-compliance penalties. This delicate balance affects a REIT’s ability to manage cash flow and capital reserves, which are critical in mitigating market and credit risks.

III. Mitigating the Biggest Risks in Reits

To manage these risks effectively, REITs are turning to several strategies:

    As discussed previously, diversifying assets can help mitigate market risk.
    This relates to the potential default by tenants on their lease obligations, significantly impacting income.
    From property management failures to compliance issues, operational risks can stem from internal processes or external events.

The 5 50 Rule and REIT Stability

The 5 50 rule, specific to REITs, states that no more than 50% of the value of the REIT’s assets can be represented by securities of five or fewer issuers. This rule complements the principle of diversification and is designed to prevent over-concentration in a limited number of assets, thus spreading risk.

In a rapidly evolving marketplace, REITs must not only adapt to current trends but also anticipate future shifts in real estate dynamics. This includes keeping an eye on urban development trends, demographic changes, and the evolving needs of both commercial and residential tenants.

Fortum Digital Services supports REITs in navigating this complex landscape with advanced analytics and market insights. Our expertise in digital marketing allows us to equip property management groups with the tools necessary for not just staying relevant but excelling in a competitive digital ecosystem. With a focus on user experience and innovative design, we ensure that our clients’ online presence resonates with modern tenants and investors, driving growth and strengthening their market position.


Risk management for REITs in 2024 is as much about compliance and stability as it is about innovation in the face of new risks. Strategies that once served REITs well must be reevaluated and recalibrated to reflect the post-pandemic reality, ensuring not only survival but also prosperity in an ever-evolving market.

Fortum Digital Services not only recognizes these challenges but provides the digital arsenal to confront them. Our data-driven insights enable property management companies to make informed decisions, backed by a suite of tools that address risk from multiple angles.

Together, the strategies and insights discussed across these three parts form a cohesive framework for Post-Pandemic REIT Strategies in 2024. It is through understanding and implementing these practices that REITs can look forward to not just navigating but mastering the uncertain waters of tomorrow’s real estate market.


In conclusion, the post-pandemic world demands a REIT strategy that is as fluid as it is firm, combining core investment principles with an adventurous foray into new territories and technologies. Fortum Digital Services stands at the forefront of this evolution, offering digital solutions and insights that enable our clients to stay ahead of the curve. Our expertise in web development, online marketing, and data analysis is designed to equip property management groups, REITs, and real estate agents with the tools they need for success in this dynamic environment.

The journey through REIT strategies, diversification, and risk management reflects a landscape of change and potential. By embracing these strategies, real estate stakeholders can harness the transformative power of the market’s current state, turning challenges into lucrative opportunities and ensuring robust growth in the years to come.

Real Estate’s Millennial Revolution: A New Market Shift

Real Estate’s Millennial Revolution: A New Market Shift

The Millennial Shift: How Young Homebuyers are Reshaping the Real Estate Market

Exploring The Real Estate Market Switch: The Millennial Shift

Hands placing a 'SOLD' sticker over a 'For Sale' sign in front of a residential property, symbolizing the successful real estate transactions facilitated by our company, leveraging innovative blockchain technology for secure, transparent, and efficient property management and sales.


Every generation carries a unique set of values and behaviors that guide their major life decisions, including homeownership. Millennials, born between 1981 and 1996, are a generation known for their tech-savviness, social consciousness, and their deep-rooted desire for experiences over possessions. As they’ve entered their prime homebuying years, they’ve brought about a significant shift in residential real estate market dynamics. Their preferences are causing real estate professionals to rethink and reshape their strategies. This seismic shift is not only influencing current real estate practices but also setting a new trajectory for the future of the industry.

This article explores the significant influence millennial buyers exert on the residential real estate market. From their unique homebuying trends to their motivations and the industry’s adaptation, we delve into how this generation is redefining norms and expectations in the real estate landscape.

The Millennial Approach

Millennials are reshaping the homebuying process through their unique preferences, including urban living, digital use, and sustainability.

Stats Speak Volumes

Millennials constitute the largest share of homebuyers, making them a dominant force in the real estate market. Their choices are significantly impacting housing trends and prices.

Adapting to Change

Real estate professionals must enhance their digital presence, promote sustainability, and offer innovative home experiences to successfully cater to millennial buyers.

The Influence of Millennial Buyers on the Residential Market

Every generation leaves its unique footprint on the world, reshaping industries and societal norms in countless ways. The millennials, also known as Generation Y, are no exception. Born between 1981 and 1996, this cohort is influencing numerous sectors, including the residential real estate market. But how, exactly, are millennials impacting the housing market, and what does it mean for property management groups, REITs, and real estate agents?

First things first, let’s clarify one thing: millennials are indeed buying homes. Despite the rumors you might have heard about avocado toast ruining their chances of homeownership, millennials are currently the largest cohort of homebuyers in the United States. They’re not just dipping their toes in the housing market—they’re diving in headfirst.

Their entry into the market is driving up demand, particularly for homes that meet their unique preferences. And let’s face it, millennials do have their own distinctive set of requirements when it comes to their future homes. They value sustainability, technological integration, and well-located properties that offer convenience and connectivity.

What this translates into is an increased demand for energy-efficient homes with smart home technology in locations close to public transportation, amenities, or urban areas. A home isn’t just a place to sleep for millennials—it’s a lifestyle statement.

The Influence of Millennial Debt

Millennials carry an unprecedented amount of student loan debt, which inevitably influences their approach to homeownership. This generation is defying the odds by leveraging their financial obstacles into negotiation tools. Their savvy financial strategies, such as improved credit scores from student loan repayments, are shifting the dynamics of mortgage negotiations. The willingness of millennials to carry housing costs over the longer term is even influencing changes in mortgage loan structures and tenures.

The Role of Social Media in Millennial Home Buying

Millennials carry an unprecedented amount of student loan debt, which inevitably influences their approach to homeownership. This generation is defying the odds by leveraging their financial obstacles into negotiation tools. Their savvy financial strategies, such as improved credit scores from student loan repayments, are shifting the dynamics of mortgage negotiations. The willingness of millennials to carry housing costs over the longer term is even influencing changes in mortgage loan structures and tenures.

Millennial Impact on Housing Legislation

Millennials are not just passive participants in the housing market. As they become more involved, they’re using their voices to influence housing legislation, pushing for changes that reflect their values and needs. This section will discuss how these legislative changes could affect the market and what they mean for real estate professionals.

The Rise of the Remote Work and Its Impact on Millennial Home Buying

Remote work isn’t just a fleeting trend—it’s here to stay. And its influence on the housing market is monumental. With the need to commute significantly reduced, millennials have more flexibility in choosing where they want to live, leading to a surge in demand for homes in previously overlooked locations.

Preparing for Generation Z

While we’re still figuring out millennials, it’s crucial not to lose sight of the next generation: Gen Z. They’re fast-approaching home-buying age, and their preferences could further reshape the market. This section will explore the preliminary trends we’re seeing with Gen Z and how real estate professionals can prepare for their entry into the market.

Source: Rose Quint, NAHB’s Assistant Vice President for Survey Research.

“Millennials have strong opinions about what they want and don’t want in their home…Understanding these needs will be paramount to the success of the housing industry moving forward,”

Millennial Home Buying Statistics: A Deeper Look

To understand the scope and scale of millennial influence on the housing market, let’s dive into some numbers:

Market Share

According to the National Association of Realtors, millennials currently make up the largest share of homebuyers in the U.S., accounting for about 38% of all buyers.

First-time Homebuyers

Zillow reports that nearly half of all homebuyers are purchasing for the first time, with the vast majority of them being millennials.

Sustainable Living

A Nielsen report states that 73% of millennials are willing to pay extra for sustainable offerings. This predilection for eco-friendly living is reshaping the housing market, as developers prioritize green building practices to attract millennial buyers.

Remote Work

With 57% of millennials expecting to work remotely in the future (according to Upwork’s Future Workforce Report), demand for home offices or multipurpose spaces is on the rise.

Millennial Homebuying Trends

The characteristics of the millennial generation play a significant role in shaping their homebuying trends. Let’s delve deeper into some of these key trends.

Embracing the Digital World

Millennials grew up alongside the internet, making them the first digitally-native homebuyers. Their approach to house hunting heavily relies on online research. They utilize various online platforms, from real estate websites to social media platforms, to gather information, compare properties, and even take virtual tours before deciding on a house. Real estate professionals must ensure they have a strong online presence to capture this demographic’s attention.

The Preference for Urban Living

Millennials often prioritize location over the size of a house. They’re more inclined towards urban living, where they have quick access to workspaces, shopping centers, eateries, and entertainment hubs. This preference has led to a boost in the demand for residential properties in urban areas.

Sustainability Matters

As a generation deeply concerned about the environment, millennials prefer homes with energy-efficient features and environmentally friendly designs. They are willing to pay a premium for homes equipped with solar panels, energy-efficient appliances, and sustainable materials.

The Sharing Economy

The concept of the sharing economy extends to the way millennials approach homeownership. They are open to concepts such as co-living and co-ownership to afford a home in a place they prefer. This trend has implications for property management groups and REITs that can cater to this growing demand for shared living spaces.

The ‘experience’ Factor

Millennials view their homes as an extension of their identities and lifestyles. They’re not just buying a property; they’re buying an experience. A home is a place to entertain, work, learn, and relax. As such, properties that offer unique amenities, such as coworking spaces or fitness centers, can be highly appealing to millennial buyers.


The increase in remote work options has had a significant effect on millennial homebuying trends. No longer bound by commute times or proximity to a physical office, millennials have greater freedom to choose where they live. As a result, many are choosing to buy homes in suburban or rural areas where they can get more space for their money. This trend has seen cities previously considered “second tier” experiencing a boom in their real estate markets.

The Rise of the ‘doer-upper’

Budget-conscious and imbued with a strong sense of individualism, many millennials are more open than previous generations to buying a ‘fixer-upper’ and making it their own. Real estate professionals can leverage this trend by showcasing the potential of these homes and providing resources or contacts for renovation work.

The Reasons Behind Millennials Buying Their First Home

Understanding why millennials are buying homes can give real estate professionals crucial insight into what appeals to this demographic. A combination of factors is motivating millennials to take the homeownership plunge:

Long-term Investment

Millennials view homeownership as a significant milestone and a solid investment. They understand that buying a house can be a significant wealth-building strategy.

Control Over Living Space

Millennials prefer owning a home as it gives them freedom and control over their living space. They can customize their environment to fit their lifestyle and needs.

Preparing for Family Life

As millennials enter their 30s, many are starting families. A desire for stability and space for their growing families is motivating millennials to transition from renting to owning.

Source: Fortum Digital Services

“In the real estate market, the millennial wave is more than a trend – it’s a transformation. Understanding their preferences isn’t an option; it’s a necessity for future success.”

Adjusting to Millennial Buyers: Tips for Property Management Groups, REITs, and Real Estate Agents

Now, here comes the million-dollar question: how can property management groups, REITs, and real estate agents adjust to these millennial homebuyers? It’s no small task, but with the right strategies, it’s entirely possible.

Understand and Embrace Technology

Did we mention that millennials are tech-savvy? This point can’t be overstated. Millennials grew up with technology and expect it to be integrated into all aspects of their lives, including the home buying process. This means leveraging digital tools for communication, using online platforms for property listings, and even offering virtual tours of properties.

Real estate agents should have a strong online presence, as millennials will often look for reviews and recommendations online. REITs and property management groups can also benefit from leveraging PropTech to streamline their operations and provide better service to their millennial customers.

Prioritize Sustainable and Smart Home Features

Sustainability and smart technology aren’t just buzzwords for millennials—they’re prerequisites. Millennials are more likely to invest in homes that are energy-efficient, have a reduced environmental impact, and are equipped with the latest smart home technology.

Emphasizing these features in property listings and marketing materials can help attract millennial buyers. For REITs investing in residential properties, prioritizing these features can add significant value and appeal to their portfolios.

Location, Location, Location… and Lifestyle

We know that location is a classic real estate mantra, but for millennials, it’s about more than just the physical location of a home. It’s about the lifestyle that location facilitates. Proximity to amenities, workspaces, recreational activities, and public transportation is often just as important to millennials as the property itself.

Property management groups and real estate agents should focus on promoting the lifestyle benefits of their properties, not just the features of the home. And for REITs, investing in well-located properties that align with millennial lifestyle preferences could yield substantial returns.

Your Marketing Partner in the Millennial Era

Change can be daunting, especially when it involves an entire generation shaking up the traditional rules of the real estate market. But with change comes opportunity. And the opportunity here is to tap into the millennial homebuyer market, which is poised for substantial growth in the coming years.

But you don’t have to navigate this new landscape alone. Our marketing company has extensive experience and a deep understanding of millennial preferences and behaviors. We leverage cutting-edge digital strategies to ensure your properties are seen by the right people, in the right places, at the right times.

In the era of millennial homebuyers, we can be your trusted partner, guiding you through the market’s twists and turns with expert advice and innovative marketing solutions. So whether you’re a property management group, a REIT, or a real estate agent, we can help you connect with millennial buyers and turn their homeownership dreams into a reality.

The humor you find in this article is like a perfectly staged home – subtle but pleasing. Millennials might be “killing” various industries, but they’re breathing life into the residential real estate market. So next time you hear a millennial joke, remember this: they might prefer avocado toast over a steak dinner, but they’re taking big bites out of the housing market.

Remember, the millennials are coming (for your real estate) – it’s time to roll out the welcome mat.


As the millennial generation continues to reach their prime homebuying age, their preferences and behaviors will play an increasingly important role in shaping the residential real estate market. Real estate professionals who can adapt to these new trends will not only be able to tap into this influential market segment but will also be well-prepared for the evolving real estate landscape of the future.

There you have it – an in-depth exploration of “The Influence of Millennial Buyers on the Residential Market”. The aim of this post was to shine a spotlight on this transformative generation and the unique ways in which they’re reshaping the housing market. As we’ve seen, these changes are not only significant but are also setting a new trajectory for the future of the industry. Remember, if you want to connect with these pioneering homebuyers, you need to speak their language and walk in their digital footsteps. And if all else fails, try a bit of avocado toast-themed humor. After all, who can resist a good avocado toast joke?

In the ever-evolving landscape of the real estate market, keeping a finger on the pulse of changing demographics is crucial. We hope this insight helps you better understand millennial homebuyers, equipping you with the knowledge to adjust your strategies accordingly. Stay tuned for more updates on the real estate market, as we continue to provide you with the most relevant insights. Because at Fortum Digital Services, we’re not just about keeping up with the trends – we’re about setting them.

Software’s Role in Modern Real Estate | Fortum Digital

Software’s Role in Modern Real Estate | Fortum Digital

Revolutionizing Real Estate: The Role of Advanced Digital Solutions in Streamlining Operations

Technology is revolutionizing the real estate industry, enabling real estate companies to excel in the field

A team collaboratively analyzing data-driven marketing insights on a laptop, showcasing charts and graphs that reflect the Fortum Digital's expertise in leveraging advanced analytics to optimize real estate digital marketing strategies.
Brief Overview

In the rapidly evolving real estate sector, embracing technology is not just an option but a necessity for staying competitive. Fortum Digital Services is at the forefront of this transformation, leveraging cutting-edge software solutions to redefine property management, marketing, and client engagement. This blog post delves into the innovative tools and platforms that are setting new standards in the industry, empowering our clients to achieve unparalleled efficiency and growth.

I. Streamline Operations

Innovative software tools simplify property management, lead generation, and client relationship management.

II. Automate Marketing Efforts

Utilize marketing automation platforms to optimize outreach, automate campaigns, and personalize content.

III. Enhance Property Experiences

Virtual tour technologies offer immersive property experiences, attracting qualified leads and increasing engagement.

Streamlining Operations with Property Management Software

Efficiency in Property Management

The cornerstone of modern real estate operations lies in the ability to efficiently manage properties. Advanced software solutions, such as Fortum Digital’s Tenant Management Solutions, offer an all-encompassing approach to rent collection, maintenance oversight, and tenant communications. These platforms not only automate day-to-day tasks but also provide actionable insights through real-time analytics, elevating property management to new heights.

Automating Marketing Efforts for Maximum Reach

Immersive Property Showcasing

Virtual tour technologies have revolutionized how properties are presented to prospective buyers and tenants. Fortum Digital’s Virtual Tours service, utilizing VR and AR, offers a compelling digital walkthrough of properties. This not only enhances the property viewing experience but also significantly increases the likelihood of engagement, setting the stage for a more informed and confident purchasing decision.

Optimizing Lead Generation with Precision

Revolutionizing Prospect Engagement

The ability to identify and nurture leads is fundamental to any real estate marketing strategy. Utilizing specialized lead generation platforms, Fortum Digital’s Real Estate Digital Solutions provide a seamless integration of marketing efforts, from initial contact to final conversion. Our platforms allow for targeted outreach, ensuring that marketing messages resonate deeply with potential clients and yield tangible results.

An interactive floor plan by Fortum Digital Services, showcasing a detailed layout of "One APARTMENT WAY" with various unit types, amenities, and available spaces. This digital visualization exemplifies our expertise in creating immersive and informative real estate digital solutions, enhancing property exploration and selection for potential tenants online.

Building Strong Client Relationships Through CRM Systems

Deepening Client Connections

At the heart of successful real estate operations is the strength of client relationships. Fortum Digital’s CRM solutions offer a sophisticated approach to managing these relationships, enabling personalized interactions and streamlined transaction management. By automating follow-ups and integrating email marketing, we help businesses foster loyalty and encourage repeat engagement.

A word from our CEO underscores the essence of our mission

“In today’s real estate market, leveraging technology is indispensable. It’s the catalyst for operational efficiency, enhanced client experiences, and sustained business growth.”


The trajectory of the real estate industry is unmistakably digital. At Fortum Digital Services, we’re not just participants in this digital revolution; we’re pioneers, offering a suite of services that span Property Management Website Development, Expert Branding Strategies, and Modern Technology Solutions for Property Management. Our commitment to innovation and excellence positions us and our clients at the vanguard of the industry, ready to capitalize on the opportunities of the digital age.

Adapting with Tech: 2022’s Property Trends | Fortum Digital

Adapting with Tech: 2022’s Property Trends | Fortum Digital

Overcoming Real Estate Challenges in 2022: Navigating Towards Success with Digital Innovation

About The Residential Industry in 2022

A modern apartment building under a twilight sky highlights Fortum Digital's expertise in presenting real estate through advanced digital marketing and 3D virtual tours, showcasing the pinnacle of contemporary property management solutions.
The landscape of residential real estate is perpetually evolving, with 2022 poised to introduce a new set of challenges and opportunities. From managing the ongoing implications of COVID-19 to adapting to the digital-first preferences of Generation Z, property management companies are at a crucial juncture. This post delves into these challenges and outlines strategic solutions fortified by Fortum Digital’s cutting-edge services, ensuring your success in the dynamic real estate market.

I. COVID-19 Management Communication

Property managers have been pulled front and center throughout the COVID-19 crisis. As we head into the new year and new mutations continue to erupt, we can expect this trend to continue.

II. The Generational Shift and New Market

More than ever, property managers are discovering how crucial taking an active role in assisting and educating residents can be. As tenant concerns skyrocket, the management of these issues have overtaken previous issues of importance.

III. Advancements in Technology

When the industry had to rapidly change to deal with COVID-19 restrictions during 2020-2021, property managers had no choice but to prioritize digital solutions for their safety as well as others. As lockdowns loom, it is more important now than before to be proactive not reactive.

Navigating COVID-19 with Advanced Digital Tools

Throughout the COVID-19 crisis, property managers have been thrust into the forefront, and this trend is likely to continue in 2022. With the emergence of new mutations, proactive and effective communication will be vital. Property owners and managers need to stay informed about rental regulations, ensure the stability of their profits and properties, and address ongoing challenges. Automating communication processes can significantly streamline operations.

The persistence of COVID-19 and emerging variants necessitate agile and proactive communication strategies. Transitioning to cloud-based applications can revolutionize how property managers interact with tenants and stakeholders, ensuring seamless, real-time updates.

Fortum Digital’s Solution

To cater to the digital generation, property managers must focus on evolving marketing trends. Building emotional connections with prospective tenants through informative and enticing content is crucial. Implementing content marketing strategies and optimizing websites for search engines can enhance visibility and attract ready-renters. Property managers should also leverage social media platforms to engage with the target audience effectively.

Leveraging cloud-based property management software enhances mobility, simplifies workflows, and ensures critical information is always accessible. Implementing tenant portals consolidates communication, making operations more efficient and responsive to the needs of the community.

This visualization underscores the critical importance of leveraging digital solutions by Fortum Digital to adapt to the evolving challenges posed by the pandemic in the real estate sector.

Embracing the Generational Shift with Digital Engagement

As we enter 2022, the real estate market will experience a significant shift due to the emergence of Generation Z. This “digital generation” heavily relies on the digital landscape and social media for lifestyle and purchasing decisions. Property managers must adapt their marketing strategies to resonate with this tech-savvy generation.

The arrival of Generation Z in the real estate market underscores the need for a robust online presence. This tech-savvy cohort expects interactive and digital-first experiences, from 3D property tours to streamlined online leasing processes.

Fortum Digital’s Solution

Optimizing your website and marketing efforts for this digital generation is paramount. Through emotional storytelling, SEO-rich content marketing for the real estate industry, and strategic social media engagement, we help you connect with and captivate Generation Z renters.

Leveraging Technology for Enhanced Efficiency and Experience

The rapid shift to digital solutions, accelerated by the pandemic, has proven essential for property management’s future. Virtual tours, contactless leasing, and digital document management have become the new norm.

Fortum Digital’s Solution

Artificial Intelligence (AI) stands at the forefront of this transformation. AI-powered chatbots and website enhancements not only streamline inquiries and lead management but also create a more engaging and personalized user experience. Our expertise in real estate digital solutions ensures your property stands out and operates at peak efficiency.

Fostering Stronger Tenant Relationships through Education and Assistance

In an era marked by uncertainty, providing tenants with support and resources is crucial for maintaining trust and satisfaction. Educating residents about their options and rights can significantly impact tenant loyalty and retention.

Fortum Digital’s Solution

We advocate for a comprehensive approach to customer service, empowering property managers with tools and content that inform and assist tenants effectively. From creating informative digital content to utilizing email marketing for property management, we ensure you’re equipped to meet your tenants’ needs compassionately and competently.

Property managers should become experts in renter’s assistance options, help residents find financial programs, adapt to changing rental regulations, and the like. Streamlining customer service processes will enable property managers to balance empathy for residents’ concerns with the need for profitability.

Addressing the Talent Gap with Smart Solutions

The challenge of filling onsite roles has prompted a reevaluation of traditional staffing models. Embracing technology can streamline operations and reduce the need for a large onsite team.

Like many companies, Pegasus Property Management is also looking at alternative staffing models that would reduce onsite personnel by leveraging technology, such as artificial intelligence (AI), digital tours and a centralized call center.

Pegasus PM is also choosing to “hire people that know people,” as Belousov puts it. “When you hire someone who is great and they have a network, you’re really hiring them and their network,” he describes.

Fortum Digital’s Solution

By implementing AI, virtual tours, and enhanced digital marketing strategies, property managers can alleviate staffing pressures while improving service quality. Our solutions are designed to automate routine tasks, enabling your team to focus on what matters most—building relationships and driving business growth.


“Talent is still the biggest pain point. We as an industry are continuing to realize that at every level…”

Summary and Conclusion

As we venture into 2022, embracing innovation and digital solutions is not just a strategy—it’s a necessity for thriving in the real estate industry. Fortum Digital Services is your partner in this journey, offering a suite of advanced digital solutions tailored to the unique challenges of property management. From cloud-based applications and AI to optimized websites and strategic marketing, we empower you to overcome obstacles and seize opportunities in the ever-evolving real estate landscape.

Embrace the future with Fortum Digital Services, where technology meets real estate expertise to deliver success in 2022 and beyond.